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Eenadu Sunday Magazine covered Handloom Industry won UN award.

Why United Nations awarded the Pochampally

Pochampally of Glass then Ikat silk country. Bhudan Pochampally became the land of philanthropy in the new independence. This village of handloom artisans who lived a life of mere padugupeka has recently emerged as the ‘best tourist village’ in the world! Pochampally who won the UN award and ! The Eenadu Sunday Magazine highlighted the Pochampally for the handloom.

Eenadu Sunday Magazine

‘Best Tourist Village’ in the World: Eenadu Sunday Magazine

It was almost one hundred and twenty years ago. The Nawab’s daughter’s wedding arrangements are all set to take place in a few days. A little concern among the women of the harem. The bride has not yet made glasses. All the women in the kinship are doing what they want in Lad Bazaar near Charminar. But, the bride should not go out like that. That is why their concern,

The minister who came next answered their doubts. ‘The glassmakers left. Arrive here in the evening. They stay in the same job for days a week, so don’t worry. ‘ The pleasure of haremwomen knows no bounds. Those artists … are coming from Pochampally. Pochampally is home to some of the most beautiful and quality lacquer gauze made in Ladbazar. Nowadays it issaid that they are good at making glasses especially for brides. So, then … Pochampally of glasses.

That legacy continued during the reign of the seventh Nizam Mir Usman Ali Khan. Pochampally made glass, soft thin floating handkerchiefs and colorful beaded chains are also being exported abroad.

Why Eenadu Sunday Magazine is focused worldwide

Salarjang, who was a minister to the Nawabs, recognized the skills of these villagers. The elders say that they started the textile dyeing industry here with the intention that they could excel inany art. The locals call it the ‘pinch’ industry. Pochampally is well connected to the city of Hyderabad due to its proximity to the Moosi River. The locals have been admiring the rulers ofthis town from the very beginning with its specialties.

Hundreds of years have passed … Pochampally of glass has become Pochampally of silk sarees. Located at a distance of forty four kilometers from Bhagyanagar in Yadadri Bhubaneswardistrict, this town is now a nickname for silk sarees. That is why it is called the ‘Silk City of India’. Kanchi, Dharmavaram … There is a reason why so many towns like this are famousfor their silk sarees but none of them come to this place. The ‘Ikat’ saris found here. Weaving geographic designs that are different from the flowers and vines on the saris, the edges areblended in such a way that they look like they have been knitted in different colors so that they give a strange beauty that is unique to that weaver. Pochampally saree is a sari that looksbeautiful if the bride wears it at a wedding and a woman who attends a meeting in the boardroom wears it. Hence the nickname for them. Not only this, with the help of fire you can dowelding.So when Tosirajani is going to receive the award as a world tourist village in another four days in Madrid, Spain … then and now Pochampally news.

How started the Pochampally its Journey

We now remember Pochampally as ‘Ikat’ but in fact it is an art from Indonesia. Usually after weaving the cloth the dyed designs are enlarged. Instead, the ‘tie and dye’ method is to dye thethreads to match the design. It takes a lot of skill to weave like this. It is possible with experience to imagine the design on the fabric and dye the thread accordingly. Only one of thepadugu pekals used in the weaving of the cloth is dyed differently. The other is completely the same color. That is why the first two or three colors appear in Ikat.

Nowadays designs with padugupeka is called ‘double’ ikat ‘. This art from Indonesia I do not know when it came to our country but it seems that the work of the leaders here has added to the gold rush. The brightly colored weave on the luminoussilk fabric was adorned with stunning beauties. It was so rare that the ‘Silk Route’ business used to use only textiles as currency in the heyday. History tells us that the Ikat cloth made inour country appeared on the tombs of the pharaoh kings of BC. No one knows how this ancient art reached Pochampally and has been in use for so many generations. It came under thescrutiny of foreigners during the time of the Nizam Nawabs. Silk garments have gained prominence as gifts to celebrities from all over the country and have gradually found a place in exportsas well. It is now accessible to the general public not only for silk but also for weaving yarn with Ikat weaver and using it for a variety of purposes ranging from clothing to furnishing.

GI identification

Eenadu Sunday Magazine

Recognizing the popularity of Pochampally sarees and other textiles in both the Telugu states, the governments have been working for the last five years to develop the weaving industry andprovide employment security to the workers. A rural training institute was set up here in 1996 under the name of the then Prime Minister PV Narasimha Rao Swamy Ramanandatirtha to enablethe children of the workers to be trained in the fields of their choice without being left as laborers. Formed for the first time in the country on a sprawling campus of one hundred acres, theinstitute is working to eradicate rural unemployment by imparting training in almost 25 subjects. After the patent for Pochampally designs was obtained in 2003, the workers here became moreintelligent. Two years later, Pochampally’s art also received Geographical Indication (GI) recognition.

Neighboring Pochampally is also a place of interest for tourists visiting Hyderabad. In 2008, under the auspices of the Department of Tourism, the then state government set up a rural tourism center here at two different locations. It has set up looms to showcase handloom textiles, a shop complex to sell textiles and an amphitheater to showcase the talents of rural artists.

Pochampally sarees were once the uniform for air hostesses working in Air India. Not only in the two Telugu states, but also for the southern women who love silk sarees.

Pochampally and its surrounding villages are home to nearly tens of thousands of families who believe in handicrafts. A sari making is not complete even though four people in the family work 64 hours continuously. The whole family works together at every stage, starting with the knitting of the threads and the dyeing until the sari is finished.

The government has set up a handloom park here with all facilities to provide employment security to the workers who at one stage committed suicide due to lack of proper support for handloom. The government sells the garments woven by the workers. With the gradual increase in the popularity of handlooms, weavers are now also embracing new technology. Some as cooperatives and some as individuals set up shops and sell locally. The country is also exporting abroad. Many are also selling these online. Designs are also changing to suit changing consumer tastes. They are able to earn less than Rs 40,000 per month by working from home.

Bhukanani Srikaram

Eenadu Sunday Magazine

And when it comes to history, the land reforms brought in by the British rulers and the taxes levied together have led to the loss of many plots of land in the country. Hundreds ofthousands of acres of land lay with the landlords and zamindars. There was not even a cent of land near the working peasants. This is the situation in the news of the country’s independence..! With that, all the leaders of the country came up with an idea. Negotiations are underway to abolish the zamindars. Some states have enacted land laws saying that landlords should distribute their uncultivated land to the poor in small plots so that they can cultivate the grain they want to live on without having to expect ownership rights over it. Leaders like VinobaBhave started touring across the country to persuade landlords to land but to no avail. Vinoba reached Pochampally on April 18, 1951 as part of that tour.Of the nearly 700 families in Ulu,two-thirds are landless.

Eenadu Sunday Magazine : United Nations gave award

After wandering around the town and reaching the Harijan Colony in the afternoon, they surrounded Bhaveni. They pleaded with him that if eighty acres of govern mentland could be given to him, he would cultivate two acres each and forty families would survive. Vinoba asked, “Aren’t there big-minded landlords here who can give you that land?” Like everywhere else everyone here bowed their heads and looked around anxiously wondering whose way they were going. Then Vedire Ramachandrareddy from the village came forward as’Nenunna’. He wrote on paper that he was donating three and a half thousand to one hundred acres which he owned at the time. After that another 800 acres were also given. Vinoba’shappiness knows no bounds. With that incident, the Bhutanese movement gained momentum across the country. It has made history by distributing over 40 lakh acres to the landless poor in one go. Thus the land that gave the first donation to the Bhudana movement became Bhudan Pochampally.

Eenadu Sunday Book:

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